The Power of PR
What exactly is PR?
Why does PR matter?
How can you use PR to connect to your community?
What’s the difference between PR and publicity?
Well, let me outline it for you...
A prospective client recently came to me to find out if we could promote an upcoming series of events.
Branding and messaging were already done and they just wanted to see their name in lights. In the PR world, we call that earned media: getting as much press coverage as possible without paying for it.